If you want to build a trusted brand, it’s important to show up for your customers across locations including online, offline, and in-person. And while newspaper and magazine advertising are still used to market businesses, social media has become the venue of choice because it’s popular worldwide, easy to use, and at many levels—free. So, whether your ranch already has a social media account or you’re busy working on a strategy to start one, Redd Summit Advisors has some ideas about using social media to develop and sell your brand. Read on for more information!
1. Align Your Social Media Type with Your Marketing Objectives
Marketing objectives are the goals you want to achieve over a period of time for your business. Once you determine them, ask the following questions to help you decide which social media platforms will work best to promote your brand:
- What products or services are you selling?
- Who is your target audience?
- What is your brand message?
Many ranchers and farmers have Facebook pages since they appeal to a wide demographic and allow you to post a variety of content. If you like to take videos, YouTube might be a great place to share events and everyday happenings. Instagram is an excellent platform if you like to share interesting photos. And to catch the attention of younger generations, TikTok or Snapchat is the way to go.
2. Communicate a Solid Brand Voice
Your brand voice is the unique personality of your business, and social media is a good way to share this voice. If you need help defining it, think more about the “why” behind your brand. What makes your brand unique? And what sets your ranch apart from all the others? Sharing your brand voice not only helps build trust, but it also helps you get what you ultimately want: more sales.
3. Post Content on Your Social Media Accounts Regularly
If you want to gain brand awareness on social media, then consistency will be a key to your success. Try to post content at least three to four times per week, if possible, to boost your reach. Want to make things easier? You can use free tools like Buffer or Hootsuite to schedule your content ahead of time. And don’t forget to balance out your posts. For example, if you put videos, news articles, and announcements on Facebook, remember to post a variety of content each week and not just a single type. This will keep a variety of customers interested in your page.
4. Engage with Your Audience
The more you interact with people on your social media site, the better your chances are at receiving business inquiries, gaining website visits, and making sales. Engagement can include answering questions, replying to comments, providing useful information, and more. If you don’t have time to interact regularly on social media, find someone who can—possibly a younger family member or employee. Audience engagement is actually a great opportunity to get the next generation involved with the ranch, especially since many of them are so tech savvy.
Social media is one of the best ways to market brands and businesses today, and with good planning, it can help increase your customer base and drive sales ahead. For more information about marketing, livestock production, and insurance for your ranch business, check out our Redd Summit Advisors blog and be sure to subscribe!