Steven M. Redd was raised as a fifth-generation rancher on his family’s operation in La Sal, Utah. It was there that he learned the value of hard work and got to know the big-hearted people who drive the ag-industry forward. At first the PRF insurance program looked “too good to be true” but after using it for years on his family’s operation, Steven learned that the program adds value and helps better control the risks associated with drought. It is Steven’s mission to share the benefits of the PRF insurance program with other ranchers in the community.
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