Bill Haley comes from a long line of ranchers in Texas. He has seen the benefits of PRF, especially in places where rainfall yearly "averages" can differ so much and be so volatile. Bill wants to help ranchers take care of their land in good years, and get relief to ranchers who need to liquidate cattle or cut numbers in order to save their turf during tough times. Bill knows PRF insurance is a cheap alternative to years or decades of lost grazing opportunity and wants to share it with other ranchers.